Are you the reason your home isn’t selling?
As most people who have tried to sell their own home without
using an agent can tell you, selling a home isn’t as easy as you might
think. When a home goes on the market
and doesn’t sell within a reasonable amount of time, sellers can get anxious
and frustrated. Here are the top 3
reasons that your home isn’t selling.
Incorrect pricing
Pricing a home too high is the number one reason why a home
won’t sell. Many times, homeowners are
under the impression that they can “test the market” at a certain price and if
they don’t receive any offers, they can simply lower the price until they
do. The main problem with this is that
the potential buyer for your home may see the home, love it, but not be able to
afford it at your “test the market” price.
This buyer then moves on and offers on a home they can afford. Two weeks later, you lower the price down to
a number that this buyer would’ve been able to afford had you priced it
correctly in the first place. Meanwhile,
the D.O.M. (Days on Market) keep going up, while your ability to negotiate
drops dramatically.
The way your home shows
From the curb appeal with landscaping, to the clutter in a
bedroom, the way your home shows is a very large factor in selling. De-cluttering, cleaning, removing personal items,
painting and landscaping are among some of the best things you can do to make
your home show better. Getting your home
as close to “Move-in-Ready” as you can will help potential home buyers be able
to see themselves living in your home.
Marketing
Marketing is where your real estate agent should really
shine. From professional photos to online
and mobile virtual tours to knocking on doors, putting your home in front of as
many potential homebuyers is a key factor in your home selling. It is essential that a large part of your
marketing plan involve the use of many technologies. Since 92% of homebuyers are finding homes
online and with mobile devices [N.A.R.
Profile of home buyers and sellers], making sure that your home shows well
on these technologies is crucial. You should ask to see your agents marketing
plan. If they can’t show it to you, they
don’t have one. Agents can talk for days
about website this, Google that, but you should be able to see a plan. Agents who are good at marketing homes will
have no issue showing you exactly what they will do to get your home sold. In
fact, you may have a hard time getting them to shut up about it.
If reading this has pointed out an issue with your home
sale, change it immediately so that you are not the reason why your home isn’t
selling.